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C H I C A G O W E D D I N G & P A R T Y R E S O U R C E

W W W . C H I C A G O W E D D I N G R E S O U R C E . C O M

44

P H O T O G R A P H Y , V I D E O G R A P H Y , V I D E O B O O T H

Historically, couples booked a wedding photographer

between six and nine months before their wedding date. All

of that has changed, thanks to social media.

When they become engaged, a third of brides-to-be will

update their social-media status within a few hours,

according to a social-wedding survey; a quarter will do so

within the next 24 hours. A flurry of engagement photos

soon will make their way to social media accounts, too.

That’s where the photographer comes in.

Many wedding photographers often include a

complimentary engagement-photo session when couples

book their wedding service. This isn’t just a ploy to attract

business — it’s beneficial come the actual wedding day.

Engagement photos are a time for you and the

photographer to get to know each other photographically.

You both learn what type of photos you like. On the

wedding day you’re able to loosen up a bit more. There’s

nothing but benefits to an engagement session.

Couples should not rush to book their photographer just so

they can share some engagement photos.

First, photography and videography are two of the largest

wedding expenses. Second, couples have one chance to

capture these memories for the rest of their lives, so they

need to make sure they are working with professionals they

trust to do the job perfectly.

In evaluating potential service providers, make sure to

ask the right questions. Inquiries should focus on package

details, contractual agreements and final products, whether

that is an actual album or digital prints — in addition to

making sure your personalities jell (you will be spending all

day together!).

Consider asking the following questions:

• What packages do you offer?

• How much time is allotted for the day of the wedding?

• Are photographers available all day?

• Will you bring an assistant or second shooter?

• Is an album included in the package? If so, who designs

the album? How much input do we get in the album’s

design?

• What quality of paper, color and inks do you use for

printed photographs?

• Is a DVD with digital negatives provided to order our

own prints in the future?

• Will we have rights to our photos?

If you’re looking to save a few bucks on photographic

services, consider looking for an associate to hire.

Often times, an associate’s fee is cheaper than the main

photographer’s. You also can pinpoint your coverage and

only have a professional for certain parts of the day, if you

desire.

© Brides 365

The same rules for choosing the right photographer

apply to video, from looking at prior work to

establishing a good connection, but there are a few key

differences.

While many videographers opt for a photojournalistic

approach – inconspicuously shooting the day – others

may take a more hands-on approach and interview

guests or the wedding party, for example, which they

use to add a documentary feel to the edited wedding

video. Highlight videos or trailers also are popular

today, as couples can easily share them via their social

media accounts.

© Brides 365

Capturing the Memories