CWPR 2016 Spring/Summer

F L O W E R S & D E C O R A T I O N S

C H I C A G O W E D D I N G & P A R T Y R E S O U R C E

W W W . C H I C A G O W E D D I N G R E S O U R C E . C O M

Instead, some brides are heading to websites and gathering inspiration from all over – can

you say Pinterest? – and then bringing their ideas for their wedding to their florist. The

tricky part is really putting a dollar value on your expectations or scaling back the expecta-

tions to meet the dollars.

Sometimes a floral designer has to “get creative” and offer alternatives to fit a bride’s budget

or compensate for availability.

Depending on the flower and the month, there may be alternatives. For example, peonies

are not always available, so the David Austin rose is an alternative. However, they’re not that

much less expensive, but it’s that ruffled look.

And if it’s a white hydrangea, white hydrangeas generally are less expensive than the colored

ones, but it depends. In the summer, they can be comparable, but some of the deeper colors,

which are getting imported, are three times more.

With so many factors to consider, when should brides start picking the flowers for their

big day?

Picking the right flowers depends on the size and scope of the event, and the right time to

start planning depends on the bride’s tastes, in addition to — you guessed it — the flower’s

seasonality and availability.

If you have exotic tastes, some things that need to be imported, the earlier the better. If

you’re more into a fresh, kind of wild flower, local, seasonal-type of arrangement, then cer-

tainly that time gets dialed way down, but it really varies according to the bride’s taste.

YOUR FLOWERS . . .

just how you dreamed

they’d be.

AKING

DREAMS

COME

TRUE

FOR OVER

YEARS

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