CWPR Fall 2016

B E A U T Y , H E A L T H & F I T N E S S

C H I C A G O W E D D I N G & P A R T Y R E S O U R C E

W W W . C H I C A G O W E D D I N G R E S O U R C E . C O M

By Nola Sarkisian-Miller, CTW Features

Long before she says “I do,” a bride has a pretty good idea of

her dream dress. Whether she’s just Type A or accesses the

wealth of information on Facebook, Twitter and Pinterest

boards galore, she’s pretty much decided if it’s Vera Wang

or Amsale, strapless or one-shoulder.

But the journey to find what she really wants may be

fraught with detours. After all, what she sees on the

computer screen – a sinewy number on a 5-foot, 10-inch

supermodel – may not go over well on her 5-foot, 4-inch

curvy frame. Or, the price of her favorite gown may not be

in the same league as her budget. Pinterest and social media

are a blessing and a curse for bridal shops. What they see

may be a $10,000 dress, and they have a $1,000 budget.

It sets standards that can’t be met with certain subjects.

navigate the road to her special purchase, bridal experts

offer ways to keep the dream in check.

Bridal stores know that everything is about research these

days when planning a wedding, especially because a typical

client is of the social media generation. But, at the end of

the research day, the ideas are someone else’s and not yours.

Do what’s best for you. Picking the color purple for your

wedding because it looks pretty online may not be the best

idea if it’s not a color you really like.

By all means, buy your dress in person. Feel free to canvass

designer websites and social media platforms for dress

options and to pester them with questions, including that

of the gown’s price. Then, gather your ideas on your

Pinterest page and email the link to the local bridal

boutique before your appointment, but don’t buy online.

You’re never sure if the quality of the gown is up to par. You

want to touch and feel it. It’s a once in a lifetime purchase,

so make sure you’re getting what you want.

Perhaps the biggest benefit of the web is saving money.

Finding out about sample sales used to be more of a hush-

hush affair. Now, designers and store owners use Facebook

and Twitter to alert followers about upcoming events,

including trunk shows, which can involve discounts

and perks.

Gown Courtesy of Moonlight Bridal

The Plan for

Bridal Glam

Take fashion inspirations

and turn them into

a beautiful look

for your wedding day